close ×
Fr

The OMHM seeks to Improve the living conditions of low-income individuals and families by offering quality services and housing. Its retirement home network Les Résidences EnHarmonie proposes an affordable housing plan to senior citizens all across the greater Montreal area.

In order to attract a new generation of residents, OMHM called upon NXSTAR™ Web strategic planning services to rethink the new Web site. Our solution? Renewing the Website is not the answer. Rather, we must tell a unique and branded story across the digital spectrum.

Challenges

  • Face an aggressive competition online

  • Drive traffic to all residences within the Network

  • Attract a client segment which has often been neglected online

Impacts

  • The recommended strategy goes beyond the Web perimeter and influences the entire positioning

  • The strategy is currently being integrated

Key learnings

01

"Silver Surfers" are more connected than we would like to believe. Many of them will choose the tablet as their favourite browsing device.

02

Digital transformation must integrate all of our prospects touch points. The website will serve only a few of the future client's information needs or interactions. Take the opportunity to create impact with other traditional or digital media.

Our team is already working on your plan.

Curious to find out what we've got?

Get your lift-off plan