BERTHELET

Adapting a historic brand for a B2C market segment

nxstar services: CMO On Demand , Modular Marketing
Industries: Food Processing and Distribution

Creating a brand experience for the B2C segment, from product strategy to digital marketing.

ROOTING THE BRAND ON HISTORICAL VALUES

Berthe, the ageless grandma was born and appealed to all tastes and generations.

ADAPT THE OFFER TO THE CONSUMER SEGMENT

Create a unique experience by focussing on the brand’s unique value proposition. Product Kits + Packaging + Consumer experience.

DIGITAL MARKETING AND SAMPLING

Encourage product discovery with a combination of media campaigns and geotargeted sampling.

RESULTS
  • Hundred of thousands of impressions
  • Tens of thousands of visitors
  • 1000 samples distributed in 4h
  • Deceiving online sales
MAKING SENSE OF A MITIGATED SUCCESS?
  • Strategy? Product? Price ? Channel ? Maybe.
  • Giving adequate time for the campaign…Definitely.
"Good things come to those who wait."