The Shopify experience to sell frozen food items online and in store
Looking to build an ecommerce site? Then Shopify is the way to go. Take a look at how we managed to create a unified shopping experience for Cool&Simple’s customers, both online and in their stores.
Shopify offers the flexibility to customize your e-commerce’s user experience and design. We recommend focusing on your home page, product catalogue and content pages. It’s the front end of your online business. Offer your customers a distinctive client experience that’s based on your brand’s values.
Choosing Shopify means venturing into the world of online sales with a safety net. You have on hand a technological ecosystem designed by e-commerce specialists. As an integrator, we’re here to guide you in your platform’s configuration:
- Online catalogue
- Delivery options
- Payment gateway
- Customer notification
- Promotions
The flipside of software as-a-service is the variety of functions that can be added to the basic plan to enhance, customize and expedite the launch of your ecommerce site.
Two things to remember:
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- Measure the real ROI. The à la carte service is not free and will incur recurring monthly fees. Ask yourself: Will it bring tangible additional value to the customer experience and significant benefits to the business model?
- Choose reliable à la carte services. Here’s what you should know:
- Adequate assessment of the service features based on your current and future needs
- Service compatibility with existing functionalities
- Supplier support during integration. You’ll have questions and will need to adapt the service to your environment
- Cost model. Some tools offer more useful models than others
When it’s time to choose an integrator to assist you with your Shopify activation, make sure they have the necessary experience to assess your business processes and to connect your online shop to your business and shipping management systems.
A consumer is unforgiving when it comes to mistakes or unpleasant delivery experiences. Don’t underestimate the logistics portion of your project.
Ecommerce complements your POS network and offers your consumers another option to purchase their favourite products. You can focus on certain categories or formats for your online store. But your goal is to provide a unified shopping experience, something that’s key for an omnichannel commerce.
- Most in-store shoppers will browse your site beforehand
- Consumer loyalty can go either way. Don’t give them more opportunities to go elsewhere. Give them a consistent, connected and familiar experience, no matter where they shop
Other food processing & distribution projects
