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We also help organizations structure and align their sales and marketing functions so that strategy, customer engagement and commercial execution operate as a single system.\u003C\u002Fp>\u003Cp>Through our guidance, your strategy becomes clearer, your creative identity remains consistent, your platforms connect seamlessly and your marketing and commercial programs generate measurable results.\u003C\u002Fp>",{"id":330,"type":331,"commons":332,"values":333},"m8hijane","fancy_blocks",{"anchor":318,"spacing_top":16,"spacing_bottom":16,"has_h1":16,"background_style":134},{"blocks":334},[335,340,345,350],{"link":336,"label":337,"title":338,"color_gradient_start":22,"color_gradient_end":339},{"url":20,"external":16},"Empathy","\u003Cp>nxstar STRATEGY\u003C\u002Fp>","#06C678",{"link":341,"label":342,"title":343,"color_gradient_start":344,"color_gradient_end":38},{"url":37,"external":16},"Coherence","\u003Cp>nxstar CREATION\u003C\u002Fp>","#FFBE1A",{"link":346,"label":347,"title":348,"color_gradient_start":56,"color_gradient_end":349},{"url":55,"external":16},"Collaboration","\u003Cp>nxstar TECHNOLOGIES\u003C\u002Fp>","#1764BB",{"link":351,"label":352,"title":353,"color_gradient_start":354,"color_gradient_end":355},{"url":73,"external":16},"Perseverance","\u003Cp>nxstar MEDIA\u003C\u002Fp>","#D100CB","#B20493",{"id":357,"type":358,"commons":359,"values":360},"mj39dq3z","buffer",{"anchor":318,"spacing_top":16,"spacing_bottom":16,"has_h1":16,"background_style":134},{"buffer_type":134,"line_number":361},1,{"id":363,"type":153,"commons":364,"values":365},"mj39flvw",{"anchor":318,"spacing_top":137,"spacing_bottom":137,"has_h1":16,"background_style":150},{"title_type":144,"title":146,"subtitle":147,"lines":366},[367,414,461],{"type":368,"projects":369},"threeSingles",[370,388,401],{"title":371,"description":372,"url":373,"client":374,"thumbnail":383},"Canair: The heat pump built for Quebec’s climate.","nxstar executed a fully integrated strategy – 360 creative, digital media, radio and billboard campaign – positioning Canair as a trusted local leader.","\u002Fen\u002Fproject\u002Fcanair-project",{"title":375,"logo":376,"slug":381,"main_color":382},"Descair",{"filename":377,"extension":378,"permalink":379,"height":380,"width":380,"alt":121},"descair-vectoriel-blanc-horizontal-v2","svg","https:\u002F\u002Fcms.nxstar.ca\u002Fassets\u002Fdescair-vectoriel-blanc-horizontal-v2.svg","396","descair","#0090DF",{"filename":384,"extension":385,"permalink":386,"height":387,"width":387,"alt":121},"canair_billboard_1350x1350","jpg","https:\u002F\u002Fcms.nxstar.ca\u002Fassets\u002Fcanair_billboard_1350x1350.jpg",1350,{"title":389,"description":390,"url":391,"client":392,"thumbnail":398},"Marketing that moves at the rhythm of promotions.","Newsletters, extranet banners, landing pages and social content work together to maintain an active, coherent presence built for conversion.","\u002Fen\u002Fproject\u002Fvan-houtte-coffee-services-project-christmas2025",{"title":393,"logo":394,"slug":397,"main_color":382},"Van Houtte Coffee Services",{"filename":395,"extension":378,"permalink":396,"height":380,"width":380,"alt":121},"logo_vhcs_3lignes_renverse_bil_v2","https:\u002F\u002Fcms.nxstar.ca\u002Fassets\u002Flogo_vhcs_3lignes_renverse_bil_v2.svg","van-houtte-coffee-services",{"filename":399,"extension":385,"permalink":400,"height":387,"width":387,"alt":121},"van-houtte_campagne-noel-2025-click-to-shop-en","https:\u002F\u002Fcms.nxstar.ca\u002Fassets\u002Fvan-houtte_campagne-noel-2025-click-to-shop-en.jpg",{"title":402,"description":318,"url":403,"client":404,"thumbnail":410},"A website in the image of the lion: strong, clear, commanding","\u002Fen\u002Fproject\u002Fbfl-canada-project",{"title":405,"logo":406,"slug":409,"main_color":382},"BFL Canada",{"filename":407,"extension":378,"permalink":408,"height":380,"width":380,"alt":121},"bfl-official-logo-blanc-v2","https:\u002F\u002Fcms.nxstar.ca\u002Fassets\u002Fbfl-official-logo-blanc-v2.svg","bfl",{"filename":411,"extension":385,"permalink":412,"height":413,"width":413,"alt":121},"bfl_square_page_projet_web","https:\u002F\u002Fcms.nxstar.ca\u002Fassets\u002Fbfl_square_page_projet_web.jpg",720,{"type":368,"projects":415},[416,431,445],{"title":417,"description":418,"url":419,"client":420,"thumbnail":426},"Quarante ans d’ingénierie, d’histoire et d’audace","nxstar réinvente la marque pour célébrer un héritage industriel unique et tourné vers l’avenir. 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