[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"pages-\u002Fen\u002Fwhen-was-the-last-time-your-customer-persona-truly-evolved-based-on-what-your-customers-have-taught-you":3},{"data":4,"fetchedAt":344},[5],{"id":6,"locale":7,"url":8,"title":9,"author":10,"mainMenu":11,"footer":86,"linksGlobals":125,"footerGlobals":280,"homepageUrl":329,"localized_links":330,"seo":333,"timestamp":335,"light_color":127,"footer_color":127,"content":336},"69707175-a06f-47dd-9f23-de7743e8815b","en","\u002Fen\u002Fwhen-was-the-last-time-your-customer-persona-truly-evolved-based-on-what-your-customers-have-taught-you","When was the last time your customer persona truly evolved based on what your customers have taught you?","Fadi",[12,77,80,83],{"title":13,"url":14,"type":15,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":17},"Services","#test","external",false,[18,35,53,71],{"title":19,"url":20,"type":21,"color_gradient_start":22,"color_gradient_end":22,"column_type":16,"children":23},"nxstar STRATEGY","\u002Fen\u002Fnxstar-strategy","internal","#1BEA9A",[24,26,29,32],{"title":25,"url":20,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Overview",{"title":27,"url":28,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Marketing Audit","\u002Fen\u002Fmarketing-audit",{"title":30,"url":31,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Marketing Action Plan","\u002Fen\u002Fmarketing-action-plan",{"title":33,"url":34,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"CMO On Demand","\u002Fen\u002Fcmo-on-demand",{"title":36,"url":37,"type":21,"color_gradient_start":38,"color_gradient_end":38,"column_type":16,"children":39},"nxstar CREATION","\u002Fen\u002Fnxstar-creation","#FF9E1A",[40,41,44,47,50],{"title":25,"url":37,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":42,"url":43,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Branding","\u002Fen\u002Fbranding",{"title":45,"url":46,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"User Centric Design","\u002Fen\u002Fuser-centric-design",{"title":48,"url":49,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Advertising Design","\u002Fen\u002Fadvertising-design",{"title":51,"url":52,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Content Marketing","\u002Fen\u002Fcontent-marketing",{"title":54,"url":55,"type":21,"color_gradient_start":56,"color_gradient_end":56,"column_type":16,"children":57},"nxstar TECHNOLOGY","\u002Fen\u002Fnxstar-technology","#28CBFC",[58,59,62,65,68],{"title":25,"url":55,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":60,"url":61,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Web Development","\u002Fen\u002Fweb-development",{"title":63,"url":64,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Content Management Systems (CMS)","\u002Fen\u002Fcms-platforms",{"title":66,"url":67,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"B2B E-Commerce","\u002Fen\u002Fecommerce",{"title":69,"url":70,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Sales Support Applications","\u002Fen\u002Fsales-support-applications",{"title":72,"url":73,"type":21,"color_gradient_start":74,"color_gradient_end":74,"column_type":16,"children":75},"nxstar MEDIA","\u002Fen\u002Fnxstar-media","#FD2A7B",[76],{"title":25,"url":73,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":78,"url":79,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Projects","\u002Fen\u002Fprojects",{"title":81,"url":82,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"About","\u002Fen\u002Fabout-nxstar",{"title":84,"url":85,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Let's Talk","\u002Fen\u002Flets-talk",[87,122,123,124],{"title":88,"url":89,"type":15,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":90},"Big Section","#bigsection",[91,102,110,118],{"title":19,"url":92,"type":15,"color_gradient_start":22,"color_gradient_end":22,"column_type":93,"children":94},"#strategy","details",[95,96,97,98,99],{"title":25,"url":20,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":27,"url":28,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":30,"url":31,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":33,"url":34,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":100,"url":101,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Social Responsibility & Employer's Brand","\u002Fen\u002Fsocial-responsibility-employers-brand",{"title":36,"url":103,"type":15,"color_gradient_start":38,"color_gradient_end":38,"column_type":93,"children":104},"#creation",[105,106,107,108,109],{"title":25,"url":37,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":42,"url":43,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":45,"url":46,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":51,"url":52,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":48,"url":49,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":54,"url":111,"type":15,"color_gradient_start":56,"color_gradient_end":56,"column_type":93,"children":112},"#technology",[113,114,115,116,117],{"title":25,"url":55,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":60,"url":61,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":63,"url":64,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":66,"url":67,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":69,"url":70,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":72,"url":119,"type":15,"color_gradient_start":74,"color_gradient_end":74,"column_type":93,"children":120},"#media",[121],{"title":25,"url":73,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":78,"url":79,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":81,"url":82,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":84,"url":85,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"analytics":126,"analytics_label":127,"project_page":128,"project_text":279},{"url":127},null,{"api_url":129,"author":130,"blueprint":132,"collection":135,"date":127,"edit_url":138,"footer_color":139,"id":142,"is_entry":143,"last_modified":144,"light_color":127,"locale":7,"mount":127,"order":145,"origin_id":127,"page_categories":146,"page_content":147,"permalink":252,"private":16,"published":143,"seo_canonical":253,"seo_description":254,"seo_indexable":143,"seo_opengraph":255,"seo_persona":259,"seo_strategic_subject":269,"seo_title":272,"slug":273,"status":274,"thumbnail":127,"title":78,"updated_at":144,"updated_by":275,"uri":278,"url":79},"https:\u002F\u002Fcms.nxstar.ca\u002Fapi\u002Fcollections\u002Fpages\u002Fentries\u002F260f915b-3061-487d-ac6b-d04e431ef497",[131],"64435ba6-cd1b-4063-9ee7-d4d5f685f12a",{"title":133,"handle":134},"Page","page",{"title":136,"handle":137},"Pages","pages","https:\u002F\u002Fcms.nxstar.ca\u002Fcp\u002Fcollections\u002Fpages\u002Fentries\u002F260f915b-3061-487d-ac6b-d04e431ef497",{"value":140,"label":141,"key":140},"white","White","260f915b-3061-487d-ac6b-d04e431ef497",true,"2026-08-04T11:25:07.000000Z",20,[],[148,160,177,185,192,200,207,215,222,229,236,244],{"title_type":149,"title":152,"subtitle":153,"lines":154,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":155,"id":158,"type":159},{"value":150,"label":151,"key":150},"fancy","Fancy","\u003Cp>Projects\u003C\u002Fp>","\u003Cp>\u003Cspan style=\"color: #FD2A7B;\">we've integrated\u003C\u002Fspan>\u003C\u002Fp>",[],{"value":156,"label":157,"key":156},"black","Black","m6mvzxxy","mosaic",{"title":161,"text":162,"clients":163,"anchor":127,"has_h1":16,"spacing_top":16,"spacing_bottom":16,"background_style":174,"id":175,"type":176},"\u003Cp>\u003Cstrong>nxstar’s portfolio reflects the diversity of our clients and the strength of integrated marketing.\u003C\u002Fstrong>\u003C\u002Fp>","\u003Cp>Each project is a collaboration where strategy, creativity, and technology converge to deliver clarity, impact, and measurable growth.\u003C\u002Fp>",[164,165,166,167,168,169,170,171,172,173],"7e124ac9-5fae-4764-bd84-cac4715b4257","4d078cde-c907-4f29-9043-0e8e8679b67f","b0ce3719-c937-4cb9-a21f-3a5e3292780f","e0129e03-d4ed-419f-b21e-f79070abd0cd","9bd343d3-f865-465e-a6d9-c6408fcd9548","441a62b4-f857-4182-bcfa-bd9f0a4bf77c","08c34cdf-2c1c-4331-97ee-83356fc87b06","98da2cbc-3f7d-4b63-875e-4283164aa2bb","577b0c5f-a161-46e4-8d57-06da1b948ab8","c22259af-a022-47fd-9b22-3df6dfd549ed",{"value":156,"label":157,"key":156},"mj27ku8c","client_list",{"client":178,"title":179,"text":127,"projects":180,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":182,"id":183,"type":184},[164],"\u003Cp>A rising banner, a brand taking its place. nxstar helped Freno establish visibility and credibility.\u003C\u002Fp>",[181],"39e81b30-d17d-4641-adc9-b42cbfc91e1e",{"value":156,"label":157,"key":156},"mj28461g","project_display",{"client":186,"title":187,"text":127,"projects":188,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":190,"id":191,"type":184},[165],"\u003Cp>A unified web ecosystem across multiple brands, designed to strengthen digital presence and coherence.\u003C\u002Fp>",[189],"16080818-80e7-4d5e-9613-2acdf4c1bcf4",{"value":156,"label":157,"key":156},"mj280lfz",{"client":193,"title":194,"text":127,"projects":195,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":198,"id":199,"type":184},[166],"\u003Cp>Partner Insider, a hub for distributors, and a B2B website that speaks to all sectors in Canada.\u003C\u002Fp>",[196,197],"0c5eb7d4-a875-41ca-b1e9-c52bb8923972","34a0b4e2-a809-4095-9830-73649eedc9b8",{"value":156,"label":157,"key":156},"mj27t3i8",{"client":201,"title":202,"text":127,"projects":203,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":205,"id":206,"type":184},[167],"\u003Cp>Les As de la Finance — when content becomes a mark of excellence. nxstar delivered campaigns that inspire credibility.\u003C\u002Fp>",[204],"dfeefac7-03c3-446b-b687-238857040390",{"value":156,"label":157,"key":156},"mj27z6se",{"client":208,"title":209,"text":127,"projects":210,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":213,"id":214,"type":184},[168],"\u003Cp>Empathic lobbying and promotional campaigns that generate leads and move at the rhythm of the market.\u003C\u002Fp>",[211,212],"85fedde3-cde4-4d5e-b0f1-e44c0800438c","1ebc95f4-533c-4f5d-a343-1f0cbfa5aeb8",{"value":156,"label":157,"key":156},"mj27rz6b",{"client":216,"title":217,"text":127,"projects":218,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":220,"id":221,"type":184},[169],"\u003Cp>Generate interest, drive trial, accelerate purchase. nxstar created campaigns that move audiences to action.\u003C\u002Fp>",[219],"bf153621-9315-4429-8964-6babeadf6408",{"value":156,"label":157,"key":156},"mj285b5v",{"client":223,"title":224,"text":127,"projects":225,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":227,"id":228,"type":184},[170],"\u003Cp>A global showcase for scandium. nxstar built a digital presence that reflects innovation and leadership.\u003C\u002Fp>",[226],"edfa0400-4aa9-4f56-9e69-a089f1e5ec0e",{"value":156,"label":157,"key":156},"mj281j02",{"client":230,"title":231,"text":127,"projects":232,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":234,"id":235,"type":184},[171],"\u003Cp>A website in the image of the lion: strong, clear, commanding. nxstar delivered a digital presence with authority.\u003C\u002Fp>",[233],"6beee4f9-c2cb-452d-bce7-e98763c9911e",{"value":156,"label":157,"key":156},"mj283eig",{"client":237,"title":238,"text":127,"projects":239,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":242,"id":243,"type":184},[172],"\u003Cp>nxstar supported Descair with integrated campaigns that highlight expertise and strengthen market presence.\u003C\u002Fp>",[240,241],"20aad44b-8122-456b-a6ad-e35c6afd6994","8c93735a-d1ae-46d5-911a-c048d4fac935",{"value":156,"label":157,"key":156},"mj27p269",{"client":245,"title":246,"text":127,"projects":247,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":250,"id":251,"type":184},[173],"\u003Cp>Forty years of engineering, legacy, and bold evolution. nxstar celebrated Simoneau’s heritage with campaigns impossible to overlook.\u003C\u002Fp>",[248,249],"89b04870-c3ac-436f-978f-0e393d2e6a07","687a6885-6ad7-447b-bf98-ec4d4ab1f627",{"value":156,"label":157,"key":156},"mj282e6r","https:\u002F\u002Fnxstar.ca\u002Fen\u002Fprojects",[],"Discover nxstar’s projects and how we integrate strategy, creativity, technology, and media to accelerate measurable growth for B2B organizations.",{"open_graph_type":256,"different_information":16,"title":127,"description":127,"thumbnail":127,"different_twitter":16,"title_twitter":127,"description_twitter":127,"thumbnail_twitter":127},{"value":257,"label":258,"key":257},"website","Website",[260,263,266],{"key":261,"value":261,"label":262},"ceo","CEO",{"key":264,"value":264,"label":265},"cmo","CMO",{"key":267,"value":267,"label":268},"cto","CTO",{"value":270,"label":271,"key":270},"marketing_expertise","Search for marketing expertise","Projects | nxstar Client Work","projects","published",{"id":131,"name":10,"email":276,"api_url":277},"fadi@nxstar.ca","https:\u002F\u002Fcms.nxstar.ca\u002Fapi\u002Fusers\u002F64435ba6-cd1b-4063-9ee7-d4d5f685f12a","\u002Fprojects","See all projects",{"contact_link":281,"contact_text":325,"copyright":326,"legal_menu":327,"text":328},{"api_url":282,"author":283,"blueprint":285,"collection":286,"date":127,"edit_url":287,"footer_color":288,"id":289,"is_entry":143,"last_modified":290,"light_color":127,"locale":7,"mount":127,"order":291,"origin_id":127,"page_categories":292,"page_content":293,"permalink":309,"private":16,"published":143,"seo_canonical":310,"seo_description":311,"seo_indexable":143,"seo_opengraph":312,"seo_persona":314,"seo_strategic_subject":318,"seo_title":321,"slug":322,"status":274,"thumbnail":127,"title":84,"updated_at":290,"updated_by":323,"uri":324,"url":85},"https:\u002F\u002Fcms.nxstar.ca\u002Fapi\u002Fcollections\u002Fpages\u002Fentries\u002F36e7960c-6b0c-4f69-8496-91eba3b0e246",[284],"3e7f3e53-3534-4eb3-b347-059f1145e659",{"title":133,"handle":134},{"title":136,"handle":137},"https:\u002F\u002Fcms.nxstar.ca\u002Fcp\u002Fcollections\u002Fpages\u002Fentries\u002F36e7960c-6b0c-4f69-8496-91eba3b0e246",{"value":140,"label":141,"key":140},"36e7960c-6b0c-4f69-8496-91eba3b0e246","2026-08-04T11:53:04.000000Z",22,[],[294,302],{"title":295,"title_background":16,"video":127,"thumbnail":127,"text_width":296,"text":297,"keywords":298,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":299,"id":300,"type":301},"\u003Cp>Talk with nxstar\u003C\u002Fp>",60,"\u003Cp>Every conversation is the beginning of a partnership. Whether you are exploring a new project, seeking clarity in your marketing, or curious about how integration can drive growth, we are here to listen. Share your vision, your challenges, or your questions, and together we will shape the path forward. \u003C\u002Fp>",[],{"value":140,"label":141,"key":140},"mjakqe4k","simple_paragraph",{"title":127,"form":303,"text":127,"confirmation_message":305,"anchor":127,"has_h1":16,"spacing_top":143,"spacing_bottom":143,"background_style":306,"id":307,"type":308},[304],"lets_talk","Thank you for reaching out. Your message has been received and our team will respond personally as soon as possible.",{"value":156,"label":157,"key":156},"mja7uzbm","form","https:\u002F\u002Fnxstar.ca\u002Fen\u002Flets-talk",[],"Contact our integrated marketing advisors today.",{"open_graph_type":313,"different_information":16,"title":127,"description":127,"thumbnail":127,"different_twitter":16,"title_twitter":127,"description_twitter":127,"thumbnail_twitter":127},{"value":257,"label":258,"key":257},[315,316,317],{"key":261,"value":261,"label":262},{"key":264,"value":264,"label":265},{"key":267,"value":267,"label":268},{"value":319,"label":320,"key":319},"contact","Contact NXSTAR","Contact-Us l nxstar Integrated Marketing","lets-talk",{"id":131,"name":10,"email":276,"api_url":277},"\u002Flets-talk","Let's talk","\u003Cp>© nxstar {{year}}.  All rights reserved.\u003C\u002Fp>",[],"\u003Cp>Turn Your Marketing \u003Cstrong>into Measurable Growth.\u003C\u002Fstrong>\u003C\u002Fp>","\u002Fen",{"fr":331,"es":332},"\u002Fa-quand-remonte-la-derniere-fois-ou-votre-persona-a-reellement-evolue-grace-a-ce-que-vos-clients-vous-ont-appris","\u002Fes\u002Fcuando-fue-la-ultima-vez-que-el-persona-de-su-cliente-ideal-evoluciono-realmente-gracias-a-lo-que-sus-propios-clientes-le-han-ensenado",{"title":16,"description":16,"image":16,"og_type":257,"og_title":16,"og_description":16,"og_image":16,"twitter_title":16,"twitter_description":16,"twitter_image":16,"indexable":143,"canonical":334},"https:\u002F\u002Fnxstar.ca\u002Fen\u002Fwhen-was-the-last-time-your-customer-persona-truly-evolved-based-on-what-your-customers-have-taught-you","2026-10-23 23:57:22",[337],{"id":338,"type":301,"commons":339,"values":341},"qKwkEoRMFStIegDJmxB4Q",{"anchor":340,"spacing_top":143,"spacing_bottom":143,"has_h1":143,"background_style":140},"",{"title":342,"text":343,"title_background":16,"thumbnail":16,"video":340},"\u003Cp>When was the last time your customer persona truly evolved based on what your customers have taught you?\u003C\u002Fp>","\u003Cp>I often see companies looking for their next customers… while their best customers are already showing them the way. Understanding your current customers is probably one of the smartest investments you can make to support your company’s growth.\u003C\u002Fp>\u003Cp>Not only does it help you better serve and grow the customers who already trust you, it also provides a powerful blueprint for attracting the right new ones.Every conversation, every sale, and every successful project deepens your understanding of your ideal customer. \u003C\u002Fp>\u003Cp>What if your CRM wasn’t just a management tool, but the place where your customer persona continuously evolves, shaped by your very best customers?\u003C\u002Fp>","2026-10-24T03:57:22.925Z"]