[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"pages-\u002Ffacon-evaluer-degre-certitude":3},{"data":4,"fetchedAt":342},[5],{"id":6,"locale":7,"url":8,"title":9,"author":10,"mainMenu":11,"footer":86,"linksGlobals":122,"footerGlobals":277,"homepageUrl":325,"localized_links":326,"seo":329,"timestamp":333,"light_color":124,"footer_color":137,"content":334},"95a333cd-afd4-46be-ac42-3bd6159fc8cb","fr","\u002Ffacon-evaluer-degre-certitude","Saviez-vous qu’il existe une façon d’évaluer le degré de certitude d’une information marketing ?","Fadi",[12,77,80,83],{"title":13,"url":14,"type":15,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":17},"Services","#test","external",false,[18,35,53,71],{"title":19,"url":20,"type":21,"color_gradient_start":22,"color_gradient_end":22,"column_type":16,"children":23},"nxstar STRATÉGIE","\u002Fnxstar-strategie","internal","#1BEA9A",[24,26,29,32],{"title":25,"url":20,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Aperçu général",{"title":27,"url":28,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Audit marketing","\u002Faudit-marketing",{"title":30,"url":31,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Plan d'actions marketing","\u002Fplan-action-marketing",{"title":33,"url":34,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"CMO sur demande","\u002Fcmo-sur-demande",{"title":36,"url":37,"type":21,"color_gradient_start":38,"color_gradient_end":38,"column_type":16,"children":39},"nxstar CRÉATION","\u002Fnxstar-creation","#FF9E1A",[40,41,44,47,50],{"title":25,"url":37,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":42,"url":43,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Image de marque","\u002Fimage-de-marque",{"title":45,"url":46,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Design centré utilisateur","\u002Fdesign-centre-utilisateur",{"title":48,"url":49,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Design publicitaire","\u002Fdesign-publicitaire",{"title":51,"url":52,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Marketing de contenu","\u002Fmarketing-de-contenu",{"title":54,"url":55,"type":21,"color_gradient_start":56,"color_gradient_end":56,"column_type":16,"children":57},"nxstar TECHNOLOGIES","\u002Fnxstar-technologie","#28CBFC",[58,59,62,65,68],{"title":25,"url":55,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":60,"url":61,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Développement Web","\u002Fdeveloppement-web",{"title":63,"url":64,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Système de gestion de contenu (CMS)","\u002Fsysteme-de-gestion-de-contenu-cms",{"title":66,"url":67,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"E-commerce B2B","\u002Fe-commerce-b2b",{"title":69,"url":70,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Applications de support à la vente","\u002Fapplications-support-vente",{"title":72,"url":73,"type":21,"color_gradient_start":74,"color_gradient_end":74,"column_type":16,"children":75},"nxstar MÉDIAS","\u002Fnxstar-medias","#FD2A7B",[76],{"title":25,"url":73,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":78,"url":79,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Projets","\u002Fprojets",{"title":81,"url":82,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"À propos","\u002Fa-propos-de-nxstar",{"title":84,"url":85,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},"Parlons-En","\u002Fparlons-en",[87,119,120,121],{"title":88,"url":89,"type":15,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":90},"Big Section","#bigsection",[91,99,107,115],{"title":19,"url":92,"type":15,"color_gradient_start":22,"color_gradient_end":22,"column_type":93,"children":94},"#strategy","details",[95,96,97,98],{"title":25,"url":20,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":27,"url":28,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":30,"url":31,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":33,"url":34,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":36,"url":100,"type":15,"color_gradient_start":38,"color_gradient_end":38,"column_type":93,"children":101},"#creation",[102,103,104,105,106],{"title":25,"url":37,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":42,"url":43,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":45,"url":46,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":48,"url":49,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":51,"url":52,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":54,"url":108,"type":15,"color_gradient_start":56,"color_gradient_end":56,"column_type":93,"children":109},"#technology",[110,111,112,113,114],{"title":25,"url":55,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":60,"url":61,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":63,"url":64,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":66,"url":67,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":69,"url":70,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":72,"url":116,"type":15,"color_gradient_start":74,"color_gradient_end":74,"column_type":93,"children":117},"#media",[118],{"title":25,"url":73,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":78,"url":79,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":81,"url":82,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"title":84,"url":85,"type":21,"color_gradient_start":16,"color_gradient_end":16,"column_type":16,"children":16},{"analytics":123,"analytics_label":124,"project_page":125,"project_text":276},{"url":124},null,{"api_url":126,"author":127,"blueprint":129,"collection":132,"date":124,"edit_url":135,"footer_color":136,"id":139,"is_entry":140,"last_modified":141,"light_color":124,"locale":7,"mount":124,"order":142,"origin_id":143,"page_categories":144,"page_content":145,"permalink":250,"private":16,"published":140,"seo_canonical":251,"seo_description":252,"seo_indexable":140,"seo_opengraph":253,"seo_persona":257,"seo_strategic_subject":267,"seo_title":270,"slug":271,"status":272,"thumbnail":124,"title":78,"updated_at":141,"updated_by":273,"uri":79,"url":79},"https:\u002F\u002Fcms.nxstar.ca\u002Fapi\u002Fcollections\u002Fpages\u002Fentries\u002Fbf0ce645-a3b7-45f4-a9ba-9a0eab133d3d",[128],"64435ba6-cd1b-4063-9ee7-d4d5f685f12a",{"title":130,"handle":131},"Page","page",{"title":133,"handle":134},"Pages","pages","https:\u002F\u002Fcms.nxstar.ca\u002Fcp\u002Fcollections\u002Fpages\u002Fentries\u002Fbf0ce645-a3b7-45f4-a9ba-9a0eab133d3d",{"value":137,"label":138,"key":137},"white","White","bf0ce645-a3b7-45f4-a9ba-9a0eab133d3d",true,"2026-08-04T11:24:42.000000Z",20,"260f915b-3061-487d-ac6b-d04e431ef497",[],[146,158,175,183,190,198,205,213,220,227,234,242],{"title_type":147,"title":150,"subtitle":151,"lines":152,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":153,"id":156,"type":157},{"value":148,"label":149,"key":148},"fancy","Fancy","\u003Cp>Projets\u003C\u002Fp>","\u003Cp>\u003Cspan style=\"color: #FD2A7B;\">que nous avons intégrés\u003C\u002Fspan>\u003C\u002Fp>",[],{"value":154,"label":155,"key":154},"black","Black","m6mvzxxy","mosaic",{"title":159,"text":160,"clients":161,"anchor":124,"has_h1":16,"spacing_top":16,"spacing_bottom":16,"background_style":172,"id":173,"type":174},"\u003Cp>\u003Cstrong>Le portfolio de nxstar reflète la diversité de nos clients et la force du marketing intégré.\u003C\u002Fstrong>\u003C\u002Fp>","\u003Cp>Chaque projet est une collaboration où stratégie, créativité et technologie se conjuguent pour offrir clarté, impact et croissance mesurable.\u003C\u002Fp>",[162,163,164,165,166,167,168,169,170,171],"7e124ac9-5fae-4764-bd84-cac4715b4257","4d078cde-c907-4f29-9043-0e8e8679b67f","b0ce3719-c937-4cb9-a21f-3a5e3292780f","e0129e03-d4ed-419f-b21e-f79070abd0cd","9bd343d3-f865-465e-a6d9-c6408fcd9548","441a62b4-f857-4182-bcfa-bd9f0a4bf77c","08c34cdf-2c1c-4331-97ee-83356fc87b06","98da2cbc-3f7d-4b63-875e-4283164aa2bb","577b0c5f-a161-46e4-8d57-06da1b948ab8","c22259af-a022-47fd-9b22-3df6dfd549ed",{"value":154,"label":155,"key":154},"mj27ku8c","client_list",{"client":176,"title":177,"text":124,"projects":178,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":180,"id":181,"type":182},[162],"\u003Cp>Une bannière montante, une marque qui prend sa place. nxstar a aidé Freno à établir visibilité et crédibilité.\u003C\u002Fp>",[179],"5a9b13dc-4d89-4de8-9019-9456b5b50e03",{"value":154,"label":155,"key":154},"mj28461g","project_display",{"client":184,"title":185,"text":124,"projects":186,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":188,"id":189,"type":182},[163],"\u003Cp>Un écosystème web unifié pour plusieurs marques, conçu pour renforcer la présence numérique et la cohérence.\u003C\u002Fp>",[187],"13c1bb72-e60c-4c3c-9058-bc69ea344e95",{"value":154,"label":155,"key":154},"mj280lfz",{"client":191,"title":192,"text":124,"projects":193,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":196,"id":197,"type":182},[164],"\u003Cp>Partner Insider, une plateforme pour les distributeurs, et un site B2B qui s’adresse à tous les secteurs au Canada.\u003C\u002Fp>",[194,195],"72285a3b-cb77-45c5-879e-fd03e00841e2","23381d0a-bb67-49c5-8a63-202ef4245223",{"value":154,"label":155,"key":154},"mj27t3i8",{"client":199,"title":200,"text":124,"projects":201,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":203,"id":204,"type":182},[165],"\u003Cp>Les As de la Finance — quand le contenu devient un gage d’excellence. nxstar a conçu des campagnes qui inspirent la crédibilité.\u003C\u002Fp>",[202],"9952ff54-04d1-439f-82f7-636d2a0cca3c",{"value":154,"label":155,"key":154},"mj27z6se",{"client":206,"title":207,"text":124,"projects":208,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":211,"id":212,"type":182},[166],"\u003Cp>Du lobbying empathique et des campagnes promotionnelles qui génèrent des prospects et évoluent au rythme du marché.\u003C\u002Fp>",[209,210],"581f11fc-2d39-4536-b9ff-78a6934ae28e","0273c578-a6ce-41e5-84ab-f32c0080048d",{"value":154,"label":155,"key":154},"mj27rz6b",{"client":214,"title":215,"text":124,"projects":216,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":218,"id":219,"type":182},[167],"\u003Cp>Susciter l’intérêt, encourager l’essai, accélérer l’achat. nxstar a conçu des campagnes qui incitent les audiences à passer à l’action.\u003C\u002Fp>",[217],"e3bb2b52-1d83-475d-9005-0e6621077606",{"value":154,"label":155,"key":154},"mj285b5v",{"client":221,"title":222,"text":124,"projects":223,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":225,"id":226,"type":182},[168],"\u003Cp>Une vitrine mondiale pour le scandium. nxstar a créé une présence numérique qui reflète innovation et leadership.\u003C\u002Fp>",[224],"c27b9f97-a4d9-4f08-8ae8-1ceb263c39ac",{"value":154,"label":155,"key":154},"mj281j02",{"client":228,"title":229,"text":124,"projects":230,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":232,"id":233,"type":182},[169],"\u003Cp>Un site web à l’image du lion: fort, clair, imposant. nxstar a conçu une présence numérique empreinte d’autorité.\u003C\u002Fp>",[231],"b87cc479-ca42-4211-9baf-3aa9d691144e",{"value":154,"label":155,"key":154},"mj283eig",{"client":235,"title":236,"text":124,"projects":237,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":240,"id":241,"type":182},[170],"\u003Cp>nxstar a accompagné Descair avec des campagnes intégrées qui mettent en valeur l’expertise et renforcent la présence sur le marché.\u003C\u002Fp>",[238,239],"330a0620-3b09-4a07-909f-18ac08a34af0","56ba1ed9-bf18-439f-8129-ee95896d736e",{"value":154,"label":155,"key":154},"mj27p269",{"client":243,"title":244,"text":124,"projects":245,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":248,"id":249,"type":182},[171],"\u003Cp>Quarante ans d’ingénierie, d’héritage et d’évolution audacieuse. nxstar a célébré l’histoire de Simoneau avec des campagnes incontournables.\u003C\u002Fp>",[246,247],"850891f2-b333-4136-85a6-5b3a9a0b67c1","f076fb79-8b00-4889-91e9-df8a44870561",{"value":154,"label":155,"key":154},"mj282e6r","https:\u002F\u002Fnxstar.ca\u002Fprojets",[],"Découvrez les projets de nxstar qui illustrent stratégies marketing intégrées, campagnes créatives et solutions numériques.",{"open_graph_type":254,"different_information":16,"title":124,"description":124,"thumbnail":124,"different_twitter":16,"title_twitter":124,"description_twitter":124,"thumbnail_twitter":124},{"value":255,"label":256,"key":255},"website","Website",[258,261,264],{"key":259,"value":259,"label":260},"ceo","CEO",{"key":262,"value":262,"label":263},"cmo","CMO",{"key":265,"value":265,"label":266},"cto","CTO",{"value":268,"label":269,"key":268},"marketing_expertise","Search for marketing expertise","Projets | Réalisations nxstar","projets","published",{"id":128,"name":10,"email":274,"api_url":275},"fadi@nxstar.ca","https:\u002F\u002Fcms.nxstar.ca\u002Fapi\u002Fusers\u002F64435ba6-cd1b-4063-9ee7-d4d5f685f12a","Tous les projets",{"contact_link":278,"contact_text":321,"copyright":322,"legal_menu":323,"text":324},{"api_url":279,"author":280,"blueprint":282,"collection":283,"date":124,"edit_url":284,"footer_color":285,"id":286,"is_entry":140,"last_modified":287,"light_color":124,"locale":7,"mount":124,"order":288,"origin_id":289,"page_categories":290,"page_content":291,"permalink":307,"private":16,"published":140,"seo_canonical":308,"seo_description":309,"seo_indexable":140,"seo_opengraph":310,"seo_persona":312,"seo_strategic_subject":316,"seo_title":318,"slug":319,"status":272,"thumbnail":124,"title":84,"updated_at":287,"updated_by":320,"uri":85,"url":85},"https:\u002F\u002Fcms.nxstar.ca\u002Fapi\u002Fcollections\u002Fpages\u002Fentries\u002Faacb4ffc-196d-4751-b5d3-66ca5b5dde1a",[281],"3e7f3e53-3534-4eb3-b347-059f1145e659",{"title":130,"handle":131},{"title":133,"handle":134},"https:\u002F\u002Fcms.nxstar.ca\u002Fcp\u002Fcollections\u002Fpages\u002Fentries\u002Faacb4ffc-196d-4751-b5d3-66ca5b5dde1a",{"value":137,"label":138,"key":137},"aacb4ffc-196d-4751-b5d3-66ca5b5dde1a","2026-08-04T11:53:44.000000Z",21,"36e7960c-6b0c-4f69-8496-91eba3b0e246",[],[292,300],{"title":293,"title_background":16,"video":124,"thumbnail":124,"text_width":294,"text":295,"keywords":296,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":297,"id":298,"type":299},"\u003Cp>Discutez avec nxstar\u003C\u002Fp>",60,"\u003Cp>Chaque conversation est le début d&#039;un partenariat. Que vous envisagiez un nouveau projet, que vous cherchiez à clarifier votre stratégie marketing ou que vous souhaitiez savoir comment l’intégration peut accélérer votre évolution, nous sommes là pour vous écouter. Partagez votre vision, vos défis ou vos questions. Ensemble, nous construirons le chemin de la croissance.\u003C\u002Fp>",[],{"value":137,"label":138,"key":137},"mjakrw4j","simple_paragraph",{"title":124,"form":301,"text":124,"confirmation_message":303,"anchor":124,"has_h1":16,"spacing_top":140,"spacing_bottom":140,"background_style":304,"id":305,"type":306},[302],"contact","Merci de nous avoir contactés. Votre message a été reçu et notre équipe vous répondra personnellement dans les plus brefs délais.",{"value":154,"label":155,"key":154},"mja7uzbm","form","https:\u002F\u002Fnxstar.ca\u002Fparlons-en",[],"Contactez nos experts en marketing intégré dès aujourd'hui.",{"open_graph_type":311,"different_information":16,"title":124,"description":124,"thumbnail":124,"different_twitter":16,"title_twitter":124,"description_twitter":124,"thumbnail_twitter":124},{"value":255,"label":256,"key":255},[313,314,315],{"key":259,"value":259,"label":260},{"key":262,"value":262,"label":263},{"key":265,"value":265,"label":266},{"value":302,"label":317,"key":302},"Contact NXSTAR","Contactez-nous l nxstar marketing intégré","parlons-en",{"id":128,"name":10,"email":274,"api_url":275},"Parlons-en","\u003Cp>© nxstar {{year}}. Tous droits réservés.\u003C\u002Fp>",[],"\u003Cp>Transformez votre marketing\u003Cstrong> en croissance mesurable\u003C\u002Fstrong>\u003C\u002Fp>","\u002F",{"en":327,"es":328},"\u002Fen\u002Fdid-you-know-a-way-assess-certainty","\u002Fes\u002Fforma-evaluar-grado-certez",{"title":330,"description":331,"image":16,"og_type":255,"og_title":330,"og_description":331,"og_image":16,"twitter_title":330,"twitter_description":331,"twitter_image":16,"indexable":140,"canonical":332},"IA - Façon d’évaluer le degré de certitude d’une information marketing","Il existe une façon d’évaluer le degré de certitude d’une information marketing","https:\u002F\u002Fnxstar.ca\u002Ffacon-evaluer-degre-certitude","2026-10-22 23:27:10",[335],{"id":336,"type":299,"commons":337,"values":339},"qKwkEoRMFStIegDJmxB4Q",{"anchor":338,"spacing_top":140,"spacing_bottom":140,"has_h1":140,"background_style":137},"",{"title":340,"text":341,"title_background":16,"thumbnail":16,"video":338},"\u003Cp>Saviez-vous qu’il existe une façon d’évaluer le degré de certitude d’une information marketing ?\u003C\u002Fp>","\u003Cp>Parce qu’au fond, toutes les informations sur lesquelles nous construisons nos stratégies ne se valent pas.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>Une donnée transactionnelle observée dans un CRM.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Une affirmation recueillie auprès d’un client.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Une tendance observée dans plusieurs sources.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Une hypothèse formulée par un stratège.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Une interprétation générée par l’IA.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Toutes peuvent être pertinentes.\u003C\u002Fp>\u003Cp>Mais elles n’ont pas toutes le même degré de certitude. Et pourtant, une fois intégrées dans une présentation, un persona ou une stratégie marketing, elles finissent souvent par se ressembler : mêmes mots, même ton, même apparence de vérité.\u003C\u002Fp>\u003Cp>Il existe pourtant une discipline qui permet de distinguer ce que nous savons, ce que les faits soutiennent et ce que nous supposons. \u003Cstrong>C’est ce qu’on appelle la certitude épistémologique. \u003C\u002Fstrong>Et avec l’arrivée massive de l’IA dans nos pratiques marketing, je crois que cette distinction va devenir de plus en plus importante.\u003C\u002Fp>\u003Cp>La vraie question ne sera peut-être plus seulement :\u003C\u002Fp>\u003Cp>\u003Cstrong>« Que savons-nous de nos clients ? »\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Mais aussi :\u003C\u002Fp>\u003Cp>\u003Cstrong>« Sur quoi nous appuyons-nous pour affirmer que nous le savons ? »\u003C\u002Fstrong>\u003C\u002Fp>","2026-10-23T03:27:10.188Z"]