Going digital requires a healthy dose of courage but mostly vision. See how Freno succeeded in taking a leading position in a very competitive market.
Having the guts to be an expert in a sea of jacks of all trades. Freno chooses to specialize the online and in-store offer around products they fully master.
While setting up a more complex e-commerce infrastructure, Freno takes on the internet with an online catalogue of specialized parts for heavy duty and industrial vehicles.
The trucking industry is in full transformation: labour renewal, vehicles electrification and connectivity. Replacing parts is not an easy task. It requires the guidance of an expert who shares installation and usage advice via readily-accessible digital networks.
The specialized service and easy access to knowledgeable expertise becomes Groupe Freno’s branded quality warranty.