Venturing into marketing outsourcing to stimulate growth
By bringing into play nxstar’s CMO on-demand solutions, Simoneau was able to achieve its 4.0 manufacturing objectives. CEO Nancy Simoneau was bold enough to outsource the company’s marketing to accelerate growth in both Canada and the United States, transforming it in turn into a leading manufacturer and successful industry heavyweight.
Since 2011, we are immersed in Simoneau’s universe to help them reach their full potential. Based on a strategic 4.0 framework, we were able to increase the brand’s influence, maximize every level of the customer journey (from lead generation to delivery) and motivate the team on the strength of a distinctive employer brand. These key elements are what lead to the instrumental activation of all Simoneau’s digital and traditional marketing levers.
Discover how controlled outsourcing of marketing can help modern businesses take a major leap into their future…just like it did for Simoneau.
As experts in marketing, we are fortunate to work with brilliant visionaries who have agreed to share their full story, with all its ups and downs. Right from the start of our collaboration, we adhered to the vision of its leader.
Passionate about innovation, driven by an intention to do good in her community, she inspires us to create a brand positioning that presents the intelligence, ambition and fundamentally human personality of the Groupe Simoneau to the rest of the world.
The success of Simoneau’s marketing operation lies in nxstar’s ability to immerse itself in Simoneau’s know-how. Involvement of cross-functional teams – including engineering, flexibility in strategic planning, weekly meetings with the President, generated a larger-than-life five-year plan.
It materializes with the commercialization in Canada and the United States of technological innovation from Groupe Simoneau’s industrial boilers.
- 5 new brands
- 3D videos
- A geolocated website
- A significant evolution of the Simoneau presence in North America
Recently, Simoneau launched its ecommerce site, SHOP@SIM, which allows the company to liquidate its inventory of overstocked parts.
nxstar actively participates in the company’s structuring projects by piloting the marketing portion of digital transformation projects. Digitization of service offers. Marketing automation. Integration of NETS. Web, intranet and online services will become one.
Support the generation of inbound leads via Adwords campaigns, the development of sales support tools, and the co-hosting of an epic event to mobilize the North American network of authorized agents.
Imprint the company’s values in the hearts of Simoneau’s employees and external partners.
Obtain recognition from associations and industry leaders.
First Canadian woman to sit on the board of the
American Boiler manufacturing Association.
