GROUPE SIMONEAU

Venturing into marketing outsourcing to stimulate growth

nxstar services: CMO On Demand , Modular Marketing
Industries: Manufacturing, Services, Industrial, Energy

The unique collaboration between Simoneau and nxstar is based on a common ambition to achieve the vision of the CEO, Nancy Simoneau who was bold enough to outsource the company’s marketing  to accelerate growth in both Canada and the United-States.

Since 2011, we are immersed in Simoneau’s universe to help them reach their full potential. Clarifying the marketing strategy, elevating the brand, generating leads, and working relentlessly with the managing team to activate all digital and traditional marketing levers.

Discover how controlled outsourcing of marketing can help modern businesses take a major leap into their future.

REALIZING THE VISION OF LEADERS

As experts in marketing, we are fortunate to work with brilliant visionaries who have agreed to share their full story, with all its ups and downs. Right from the start of our collaboration, we adhered to the vision of its leader.

Passionate about innovation, driven by an intention to do good in her community, she inspires us to create a brand positioning that presents the intelligence, ambition and fundamentally human personality of the Groupe Simoneau to the rest of the world.

INTEGRATE THE ACTIVITIES OF THE COMPANY

The success of Simoneau’s marketing operation lies in nxstar’s ability to immerse itself in Simoneau’s know-how. Involvement of cross-functional teams – including engineering, flexibility in strategic planning, weekly meetings with the President, generated a larger-than-life five-year plan.

It materializes with the commercialization in Canada and the United States of technological innovation from Groupe Simoneau’s industrial boilers.

  • 5 new brands
  • 3D videos
  • A geolocated website
  • A significant evolution of the Simoneau presence in North America
CONTRIBUTING TO THE 4.0 TRANSFORMATION

nxstar actively participates in the company’s structuring projects by piloting the marketing portion of digital transformation projects. Digitization of service offers. Marketing automation. Integration of NETS. Web, intranet and online services will become one.

GENERATE LEADS

Support the generation of inbound leads via Adwords campaigns, the development of sales support tools, and the co-hosting of an epic event to mobilize the North American network of authorized agents.

BUILDING THE EMPLOYER BRAND

Imprint the company’s values in the hearts of Simoneau’s employees and external partners.

Obtain recognition from associations and industry leaders.

Nancy Simoneau,

First Canadian woman to sit on the board of the
American Boiler manufacturing Association.