KEURIG CANADA

Set up a multi-brand and multi-category e-commerce website

nxstar services: CMO On Demand , Modular Marketing
Industries: Food processing and distribution

The Canadian market discovers Keurig in 2011, nxstar plays an essential role since day 1. Our experts guide Keurig’s team in adapting the american e-commerce strategy to the canadian market realities.

DIGITAL TRANSFORMATION

Take on the role of chief digital officer to tie up the multi-faceted threads of e-commerce

STRATEGY + CUSTOMER EXPERIENCE + LOGISTICS & OPERATIONS + DIGITAL MARKETING

SAP HYBRIS COMMERCE IMPLEMENTATION

Supervise the development and the deployment of the SAP Hybris online commerce platform.

USER EXPERIENCE DESIGN

Adapt the user experience and Web content to fit the needs and realities of Canadian consumers.

MULTICHANNEL DIGITAL ACTIVATION

Activate marketing and media campaigns on multiple digital channels.

EMPOWERING INTERNAL DIGITAL TALENT

Training teams and coaching leadership in building an internal digital culture.

LEAD GENERATION

Optimize lead generation strategy and activation for the B2B segment.