Celebrating the coffee break comeback with a 360 marketing campaign
When it came down to deciding between going hybrid or coming back to work at full capacity in the latter half of 2021, businesses across the nation were left scrambling. Faced with a slew of safety concerns, they also needed the best support, products and advice when it came to their office coffee solutions.
When nxstar teamed up with Van Houtte Coffee Services, we decided the best way to go about it was to celebrate the return of the proper coffee break. We wanted to show that it was still possible to connect with your colleagues over a cup of coffee…just like before.
Here’s how we made that comeback celebration happen.
“Don’t be tardy to the party” was the announcer’s message. We can hear a colleague cheerfully welcoming back her friend the moment she arrives in the office, asking her in the same breath if she wants to grab a coffee in the break room. Complete with celebratory disco music, the spot showcased that you don’t have to worry about your coffee station with Van Houtte Coffee Services on your side.
Whether you’re looking to secure a great coffee break comeback in 5 easy steps, for unique hybrid coffee solutions or to implement safety measures around the coffee station, you’re met with an image of your smiling local VHCS rep when you arrive on any of the 4 newly designed landing pages. These geo located landing pages allow businesses to make a reassuring connection with their local VHCS rep. They also get the information they need to celebrate the coffee break comeback, how ever they see fit.
It’s important to make a big splash when celebrating the coffee break comeback. Our video teaser ad was recently seen displayed on an outdoor digital board located at the iconic corner of Portage & Main, right in the heart of Winnipeg’s downtown area. The high traffic area faces two large office towers.
Connecting with your clients in times of uncertainty is crucial. By providing VHCS reps with a lead generation framework adapted to the new business normal, they were better equipped to assess in a matter of 15 minutes (the ideal time for a coffee break!) the new needs of both prospective and current clients looking to return to the office.
15-min needs assessment questionnaire filled out with the client via video-conferencing.
Easy-to-use admin interface to manage clients conversations and gather insightful framework usage stats.
Along with banners and video teaser ads for different segments of the coffee break comeback celebration, the AdWords campaign targeted businesses throughout various cities looking for stress-free coffee solutions for their return-to-office reality.
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