Putting in motion digital transformation through modular marketing
2020 will be known as a turning point for business managers. Thrown into an unplanned business transformation, some have shown great ingenuity when it comes to ensuring customer service and business continuity.
Van Houtte Coffee Services came up on the fly with a new coffee program for Canadian teleworkers. How did nxstar’s modular marketing help expedite its rollout across the country?
In times of crisis, it’s important to stand by your brand image and values. The new program capitalizes on the existing brand while gaining prominence among the existing customer base.
Technology is an asset. It’s essential, even! But it shouldn’t hinder a transformation project. When faced with an ambitious time-to-market, it’s best to use your current Web infrastructure and existing systems rather than to start from scratch.
By taking over the fundamentals of the corporate site and current e-commerce solutions, we built and delivered a new, fully functional online service in a matter of weeks.
No need to wait until your digital marketing platform is perfect to launch your new online service. It’ll never be perfect! Apply the “SPRINT” method.
An early launch gives you the opportunity to test your service, assess customer usage and appreciation, and improve it as you go along.
Take advantage of the power of consistent marketing. AdWords, media campaigns, remarketing, newsletters, advertising and promotions reach customers at different points in the buying process.
Business transformation requires a strong backbone. Put in place a realistic timeframe before reaping the benefits, and an adequate budget to support the project’s development.
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